William Bernbach的名言有：
- "Communication is not the sharing of information. It's theinfluencing of emotion."
- "We want the audience to feel something, to remember something, to hear something that sticks in their minds."
- "The best way to predict the future is to create it."
- "The best advertising is when it's not advertising at all."
- "The best way to communicate with people is through their heads and their hearts."
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